About me
Most agencies just try to get you the cheapest lead possible. I build you a marketing system measured on what actually matters most – your cost to acquire a customer.
- About Me
Who Is Caleb Luketic?
"I don't just teach marketing - I practice what I preach."
I’m not a guru. I’m an operator.
- Started Steel Marketing in 2018; have served 500+ businesses
- Help businesses grow through digital marketing like Google Ads, Facebook Ads, & SEO
- Managed $20M+ in ad spend across Google & Facebook
- Offer Fractional CMO/consulting services
- I've been the Fractional CMO for large multi 7 & 8 figure brands like Results Driven, Simple CFO, & others, setting revenue records & delivering the lowest cost per client acquisition in company history
- Built my own real estate business into a 7 figure operation using the same principles we teach & implement for others
- Here to help your business grow through actual marketing plans based on real-world experience, not some half-way-done Chat-GPT prompt
The Full Story
Hey there – Caleb Luketic here! Since 2016, I've been helping businesses grow through digital marketing. In 2018, I launched Steel Marketing, where we help companies with Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Facebook & YouTube Ads, CRM buildouts and automation, and custom website design. Over the years, I've managed more than $20 million in ad spend across Google & Facebook, helping businesses generate predictable leads and revenue through proven marketing systems.
I've also worked as a Fractional CMO for companies like Results Driven and Simple CFO, leading their growth by scaling paid ads, strengthening brand presence, and building long-term momentum with organic strategies like SEO and social media.
At Results Driven — a nationally recognized real estate education company based in Columbus, Ohio —
I set multiple company records that still stand today. I generated the lowest cost per client acquisition in their history and delivered the highest ROI from paid ads ever recorded. Beyond ads, I completely rebuilt their CRM and marketing department from the ground up: sales automations, email follow-up campaigns, internal workflows, and full customer lifecycle systems to help them scale closer to their revenue goals of multiple 8 figures.
I also helped refine their marketing voice so the messaging resonated deeply with their audience, creating campaigns that consistently broke company records and fueled long-term growth.
At Simple CFO, I applied the same systems-based approach, but this time I built a marketing department from scratch. I helped them expand their reach with paid ads and built out processes that not only increased lead flow to company records, but also created repeatable, sustainable growth by tightening their backend marketing and sales operations. Now, they have the marketing knowledge, system & processes to carry this out internally – plus, they're flourishing like never before as a result!
Whether you need someone to run your ads or to come alongside your leadership team, I bring both strategic vision and hands-on execution.
And here's the kicker – I don't just teach marketing, I practice what I preach.
If you don't believe me, go ask those 2 companies I mentioned. They'll verify what I claimed here, so you know I'm one of the best marketing minds in the game 😉
I also run a 7-figure real estate investment business, built using the very same playbook I offer clients. You can see the case study here to check out exactly how we scaled that company and how the same process can work for you. My mission is simple: help business owners generate consistent, scalable online leads so they can stress less, spend more time with their families, and create a bigger impact in their communities.
If you're tired of being pitched cookie-cutter services, welcome home. I'm not here to sell you assembly-line junk made from a half-typed ChatGPT prompt – I'm here to help you build a custom marketing solution backed by nearly a decade of experience & millions of marketing dollars spent.
Who Better to Run Your Marketing Than a Real Operator Doing It Successfully for Himself?
Book a call and I’ll show you where your marketing is leaking – and what it looks like to optimize for customers and ROI instead of cheap leads.