Hey there – Caleb Luketic here! Since 2016, I’ve been helping businesses grow through digital marketing. In 2018, I launched Steel Marketing, where we help companies with Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Facebook & YouTube Ads, CRM buildouts and automation, and custom website design. Over the years, I’ve managed more than $20 million in ad spend across Google and Facebook, helping businesses generate predictable leads and revenue through proven marketing systems.

I’ve also worked as a Fractional CMO for companies like Results Driven and Simple CFO, leading their growth by scaling paid ads, strengthening brand presence, and building long-term momentum with organic strategies like SEO and social media.

At Results Driven-a nationally recognized real estate education company based in Columbus, Ohio-I set multiple company records that still stand today. I generated the lowest cost per client acquisition in their history and delivered the highest ROI from paid ads ever recorded. Beyond ads, I completely rebuilt their CRM and marketing department from the ground up: sales automations, email follow-up campaigns, internal workflows, and full customer lifecycle systems to help them scale closer to their revenue goals of multiple 8 figures.

I also helped refine their marketing voice so the messaging resonated deeply with their audience, creating campaigns that consistently broke company records and fueled long-term growth.

At Simple CFO, I applied the same systems-based approach, but this time I built a marketing department from scratch. I helped them expand their reach with paid ads and built out processes that not only increased lead flow to company records, but also created repeatable, sustainable growth by tightening their backend marketing and sales operations. Now, they have the marketing knowledge, system & processes to carry this out internally – plus, they’re flourishing like never before as a result!

Whether you need someone to run your ads or to come alongside your leadership team, I bring both strategic vision and hands-on execution.
And here’s the kicker-I don’t just teach marketing, I practice what I preach.

If you don’t believe me, go ask those 2 companies I mentioned. They’ll verify what I claimed here, so you know I’m one of the best marketing minds in the game 😉

I also run a 7-figure real estate investment business, built using the very same playbook I offer clients. You can see the case study here to check out exactly how we scaled that company and how the same process can work for you. My mission is simple: help business owners generate consistent, scalable online leads so they can stress less, spend more time with their families, and create a bigger impact in their communities.

If you’re tired of being pitched cookie-cutter services, welcome home. I’m not here to sell you some assembly line junk made from a half-way-typed up prompt on ChatGPT-I’m here to help you develop a custom marketing solution tailored to your business that are proven from nearly a decade of marketing experience & millions upon millions of marketing dollars spent.