Helping Businesses Grow Through Digital Marketing

Most agencies just try to get you the cheapest lead possible. I build you a marketing system measured on what actually matters most – your cost to acquire a customer.

Because nobody cares if your leads are cheap if they never turn into revenue. Businesses are for-profit, not non-profit – so I optimize for the only thing that pays you: customers and ROI.

Ad Spend Managed

$ 0 M+

Businesses Served

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Industries Served

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Marketing Experience

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5 Ways to Work With Me

From free resources to having me and my team run the whole thing. Pick the rung that fits where you are right now.

Free Downloads

KPI trackers, marketing templates and playbooks pulled straight from my own business.

The Newsletter

Real marketing + operator lessons every week. No fluff, no guru theory.

The Marketing Mastermind $197/mo

Weekly live Zoom calls, campaign audits, full SEO + Facebook Ads trainings, and direct access to me and my team.

Agency Services From $900/mo

My team runs your SEO, PPC, Facebook Ads, website and CRM, measured on cost per deal.

1-on-1 Coaching & Consulting Custom

I download my business model into yours. Fractional CMO/COO, 100% me.

I Don't Optimize for Cheap Leads. I Optimize for ROI.

Cost per lead is a vanity metric. Everything I run is measured on the cost to acquire a paying customer – the only number that truly grows a business.

The Typical Agency

What You’re Used To

Brags about cost per lead and click-through rate - vanity metrics
Has never run a real business on their own ad budget
You go through three people just to get one question answered
Only looks at your account every week or two
Hands you leads and disappears - no feedback loop
Bloated overhead baked into your retainer

Working With Me

What Actually Moves Revenue

Optimized to your cost to acquire a customer — not cheap leads
Tested in my own real estate business before it ever touches yours
You talk directly to the person running your ads or SEO
Eyes on your account every single day
A lead-quality feedback loop on every lead, built into your CRM
Lean team - so my rates run about half the industry standard

Who Is Caleb Luketic?

"I don't just teach marketing - I practice what I preach."

I’m not a guru. I’m an operator.

Started Steel Marketing in 2018; have served 500+ businesses
Help businesses grow through digital marketing like Google Ads, Facebook Ads, & SEO
Managed $20M+ in ad spend across Google & Facebook
Offer Fractional CMO/consulting services
I've been the Fractional CMO for large multi 7 & 8 figure brands like Results Driven, Simple CFO, & others, setting revenue records & delivering the lowest cost per client acquisition in company history
Built my own real estate business into a 7 figure operation using the same principles we teach & implement for others
Here to help your business grow through actual marketing plans based on real-world experience, not some half-way-done Chat-GPT prompt

How We Lower Your Cost to Acquire a Customer - Together

Marketing is a partnership, not a vending machine.

You grade every lead

We ask every client to score every lead for quality – so we can optimize for better leads, not just cheaper ones.

Data feeds the algorithm

Quality scores get pumped straight back into Google and Facebook so they learn who your best customers are.

Stack proof continuously

More reviews, more testimonial videos, real case studies, and CRO elements that make every channel convert better.

Not Just Marketing Partners

We’ll make suggestions across your whole business so your marketing gets the best ROI possible.

Done-For-You Digital Marketing Services

What all would we do so your ideal customers find you on Google and AI searches for years to come? Three channels done right – SEO, PPC and Facebook Ads – plus the website and CRM that turn traffic into booked, tracked, closeable customers.

SEO & AEO

No matter where you want your business to go, SEO can help take it there! Your site can be ranked in multiple cities, states and even countries! There are no limits when you choose Steel Marketing!

PPC / Google Ads

High intent search traffic optimized to generate you more revenue. We build campaigns different than most because they’re built for more long-term success, generating high-quality leads so a business can grow on demand.

Facebook Ads

No AI or actors here. We like personal, face-forward ad copy and creatives that are winning now. We build the brand around you and your business because people want to do business with real people.

Website Design

Fast, trust-building sites built to convert and optimized for SEO and AEO out of the box. Your face, real testimony videos and the proof that helps close your customers before they call you.

GoHighLevel CRM Builds

Full GHL build-outs: pipelines, automations, follow-up workflows and reporting, so no lead slips and every dollar is tracked.

Fractional CMO / Consulting

Rent my brain and my team. A custom fractional CMO/COO engagement where I build your marketing, systems and KPIs with you. This one is about working directly with me.

Whatever you're running, I'll help you dial it in

Who Better to Run Your Marketing Than a Real Operator Doing It Successfully for Himself?

Book a call and I’ll show you where your marketing is leaking – and what it looks like to optimize for customers and ROI instead of cheap leads.