⚝ Case Study – Favor Home Solutions
⚝ About Favor Home Solutions
Favor Home Solutions is a real estate investment company based in East Tennessee that focuses on wholesaling, flipping & selling properties on owner financing. They have their own construction crews & licenses in house to make flips go smoother. Now, after Steel Marketing revamped their marketing, processes & systems, they have such an excess deal flow that they’re forced to wholesale more than ever because they can’t handle the volume of leads & contracts!
⚝ Performance
Past 12 months – January 1 2025 to December 31 2025
PENDING DEALS – There are multiple pending deals + houses bought to keep as rentals that are NOT factored into the numbers above. And houses we flipped for a LOSS are factored in here too… yep… we made a couple bad choices in 2025.
For Facebook, we have 1 pending flip that, once sold, will bring our ROI to 5.9X. We bought 4 rentals that came from Facebook. If we flipped those, it would bring our ROI to 8X+
For Google Ads/PPC, we have 3 pending flips that, once sold, will bring our ROI to 6.2X. We bought 5 rentals that came from Google Ads/PPC. If we flipped those, it would bring our ROI to 10X+
⚠️ NOTE – 20+ contracts are still pending in escrow or with title issues that do not yet have a closing date, which will increase this ROI.
⚝ 2025 in review:
2025 was a record-setting year for Favor Home Solutions with 154 total contracts inked! But it wasn’t a year full of wins.
We spent $50k+ in marketing that didn’t yield us a single deal…. So that $255k marketing budget would actually have been $200k flat.
$30k was spent on Television ads, and $25k on PPL (pay per lead). TV was the biggest flop of all because it didn’t even bring us a contract. The goal was to go deeper in our local market instead of expanding the target area. But for 2026, we are taking the marketing channels that do so well for us, and we are expanding into 2 new markets (with a couple more on the horizon as well).
2025 was our best year in company history (because of the Three Rivers Method in full effect), and we are primed for 2026 to be even better!
⚝ Proof in Practice
Can I guarantee you locking up 19 contracts in a single month like I did? Of course not! I’m not managing your sales team, CRM & sales process day in and day out. Who knows… you may suck at sales😅😅
But if you’re good at sales… imagine the impact-consistent deal flow, stronger cash flow, and predictable growth. In fact, you don’t have to imagine it all because this could be a reality for your business (whether you’re in real estate or another industry altogether).
Click the button below to see how this can be implemented into your business.
⚝ Three Rivers Method
Building long-term visibility in the home buying niche requires E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). By showcasing authentic reviews from sellers, providing transparent information about your real estate team, and implementing schema markup, you demonstrate reliability to Google.
Aggressive creative testing + audience iteration to keep CPL low and quality high. Geo‑themed ad sets, city‑specific copy, and retargeting flows fuel consistent deal flow while staying policy‑compliant.
Our CRM, AI & Automations saved FHS 2 full time employees that they normally would have needed to answer phones during nights, weekends and follow up with the leads in their system! Plus, they only need 1 acquisition guy to lock up all their deals because of how powerful the system is (and they’re consistently locking up 15+ contracts per month).
We use a CRM called Go High Level, and, in our experience, it’s the most robust CRM out there! Starting at just $50 a month, it can really change the game for your business to help you warm up old leads or even have AI live answer phone calls to process leads for you!
24/7 AI call answering (including weekends), under 160‑characters SMS sequences, smart tasking, and pipeline automation to protect speed‑to‑lead and follow‑through. Calendar, forms, and webhooks are wired to keep reps focused on closing.
Aug 7th 2024, this lead came in, but it took her 11 months before she was actually ready to sell. Our CRM followed up with her for 11 months without my team having to do any manual follow ups.
Then on July 21st, 2025 she reached out saying she was ready. after this call, we set an appointment to go over the offer we had 3 days after this call and ended up getting a signed contract.
Why is this so important? Because our CRM helped increase our marketing ROI. Without the CRM, this lead never becomes a contract. This CRM is an extension of our marketing efforts – without it, our marketing efforts would be wasted.
A quick listen to the greeting, qualification, and handoff flow.
Our CRM helps you close more deals, stay organized, and grow faster – all in one simple system.
⚝ Why Us
This isn’t theory. I run my own real estate investment company where we close deals every month using exit strategies like wholesaling, flipping, and owner financing.
The exact same marketing team that drives leads into Favor Home Solutions is the team that will run campaigns for your business. That means you’re not getting some YouTube-University graduate with a minor in ChatGPT running your ads – you’re getting strategies proven in the field that I spend my own real, hard-earned-money on myself.
⚝ Inbound > Outbound
Here’s the key differentiator with these 3 lead channels: these leads aren’t cold calls or texts where you’re chasing someone down, trying to convince them to talk. With inbound channels like Google PPC, Facebook Ads, and SEO, the lead is reaching out to you.
When you have people coming to you – instead of you interrupting them – your business becomes more predictable, more scalable, and much less stressful to operate.
⚝ Cheaper Price
Over the past nearly a decade, I’ve managed more than $20 million in ad spend across Google and Facebook and worked with hundreds of businesses across 100+ industries.
The difference today? We’re more boutique-style than ever – focused on quality. We work with fewer clients, we go deeper, and we focus on quality over quantity – yep, meaning we only have a certain number of spots to help businesses.
But boutique doesn’t mean expensive. In fact, it’s the opposite.
Big agencies will often charge $2,000+ per month just to manage either Google Ads or Facebook Ads.
With us, you’ll pay just $900/month per paid ads channel – and the communication is better, the strategy is more in-depth + drawn from real world businesses I run, and, fact of the matter, the results are usually better too.
That means better campaigns, at a better price, from the same team that’s already driving consistent revenue in real businesses I own.
Our SEO packages are custom based on your business, but most commonly start at $1500-2000/month – we don’t play games when it comes to SEO. Just real results 😎
⚝ Start Here
If you’re already running ads, we’ll audit your campaigns for free and show you where you can get more efficient, lower your cost per lead, and generate more contracts.
We’ll audit your campaigns for free and show you how to lower CPL and generate more contracts.
We’ll walk you through how to implement this in your business step by step.