How To Build A Real Estate Business That Runs Without You.
You own a job right now, wearing every hat in your business and missing out on your family. I’m going to build an inbound marketing machine that you own, implement systems and SOPs for your team, help you hire and train every department in your business, and help you move into the owner’s seat – all in the next 6 months.
Why This Is Different Than Other Coaching Programs
Most coaching programs sell you information: a course library, a folder of scripts, a Zoom call with forty other people, and a “go implement it” speech. My program is not that.
My team and I do the actual building with you — we run your ads, build your site, dominate your SEO, build a brand for you that converts, configure your CRM, implement SOPs, train your team, make you better at sales so you lock up more deals, analyze every possible exit on every deal, and more.
Truly one-on-one coaching calls every week with myself, my acquisitions manager, my dispositions manager, and my director of operations.
Why This Is Different Than Other Coaching Programs
Most coaching programs sell you information: a course library, a folder of scripts, a Zoom call with forty other people, and a “go implement it” speech. My program is not that.
My team and I do the actual building with you – we run your ads, build your site, dominate your SEO, build a brand for you that converts, configure your CRM, implement SOPs, train your team, make you better at sales so you lock up more deals, analyze every possible exit on every deal, and more.
Truly one-on-one coaching calls every week with myself, my acquisitions manager, my dispositions manager, and my director of operations.
You're Not Hiring a Coach. You're Borrowing an Operating Team.
Most coaching programs are one person and a course platform. When you work with me, you get the people who actually run my business – on your calls, in your accounts, working your deals.
Caleb
Owner
Strategy, marketing, deal structure, and exit analysis on every deal you bring.
Jonathan
Acquisitions Manager
Call reviews, objection handling, and seller conversation frameworks – so your contracts go up without your lead count going up.
Alfredo
Dispositions & Transaction Coordination
Buyer list building, dispo systems, and keeping deals from dying between contract and closing.
Grethel
Director of Operations
SOPs, org structure, accountability charts, hiring and training – the machinery that lets you step out.
Behind those calls: my paid media buyer, my GoHighLevel build lead, and my SEO team – the same people running my marketing, now running yours.
Let Me Save Us Both Some Time. This Isn't for Everyone.
I take three investors every six months, so I’d rather be honest up front than waste a call. This is not a fit if:
You haven't done a deal yet
This program takes an existing operation and scales it. If you’re looking for your first contract, you’re not ready for what I do – and I’ll tell you that on the call. optimize for better leads, not just cheaper ones.
You can't invest $5,000–$10,000 a month in marketing
That’s ad spend and it’s separate from the program fee. We’re building an inbound machine, and machines need fuel. If that number isn’t realistic for you right now, this isn’t the right time.
You want someone to run your business for you
I’m building you a business you own and operate. My team does the technical building – you still have to make the decisions, take the calls, and run your company.
You aren't willing to hire.
You cannot exit the owner’s seat alone. If you’re committed to staying a solo operator, there’s no one to hand the systems to and the whole thing falls apart in month five.
You can't show up weekly for six months
We meet one to two times a week and you’ll have action items between every call. If your calendar can’t hold that, we’ll both be frustrated.
You're looking for cheap
This is a paid program. Nothing here is free and nothing here is passive.
If you read that list and thought “that’s me on every point,” book the call. We’ll figure out the rest together.
One Investor Per Market. We Don't Double Dip.
When I take you on, I’m not taking anyone else in your market. Not a second client in your city, not a “different niche” in your county. One investor, one market, period.
Here’s why that matters. I’m building your brand, your website, your SEO footprint, and your ad campaigns. If I did that for two investors in the same market, I’d be bidding your own ad dollars against each other and splitting the organic real estate we just spent six months winning. You’d be paying me to compete with you.
Plenty of programs will happily sell twenty seats in one metro and let you all fight over the same sellers. I won’t. It’s also part of why there are only three spots – the map fills up.
“If your market is already claimed, I’ll tell you on the call and I’ll tell you when it opens back up.”
Most Investors I Talk To Struggle With:
Mindset
- Thinking more leads will solve all their problems
- Getting busier as revenue grows, not freer
- Owning a job instead of owning a business
- Afraid to scale because overhead might outpace income
Operations
- Being the bottleneck in marketing, sales, and operations
- Hiring team members who never fully take things off their plate
- Leads falling through the cracks
- Deals dying during transaction coordination
Numbers
- Low lead-to-contract conversion
- Thin margins despite high activity
- No clear exit strategy per deal
- Not knowing their true KPIs
- Cost per contract
- Calls per contract
- Conversion by channel
I used to struggle with these myself. But we’ve been able to turn our struggles into our strengths. And I want to do the same for you.
My Goal With This Program
My goal is to help counteract every single one of these and turn them from pain points into strengths, just like I did for my own REI business.
By the end of our time together, you should:
- Know your numbers with confidence
- Have systems your team actually follows
- Stop being the bottleneck
- Scale in a way that protects your income
- Build the right company culture
- Feel in control of your business again
Your 6-Month Roadmap
What to expect. What gets built. What you walk away with.
My goal after 6 months is to have you in a place where you don’t need me to coach you any more because you have the tools, systems, SOPs & Marketing to hire + maintain a great team, putting you in the owner’s box!
Program Length
6 Months
Call Cadence
1–2x Per Week
Session Length
1–2 Hours
- 01: Weeks 1–2 - Onboarding & Triage FOUNDATION
Getting In & Getting Clear
Before we can fix anything, we need to see everything.
The first one to two weeks are all about information gathering – on both sides. You complete your onboarding intake, share access to your accounts, and we take stock of every tool, channel, and process you have running right now. There’s no judgment here. This is triage. We’re identifying what’s working, what’s broken, and what’s missing so we can attack the highest-leverage problems first.
Our first call together is a dedicated triage session. We go deep on your business: your current lead flow, what’s eating your time, where deals are slipping, and what feels most urgent to you. From that conversation, we build your first 30-day action plan – prioritized, focused, and realistic.
WHAT WE'RE COLLECTING IN WEEK 1
Account Access
GHL, Facebook Ads, Google Ads, website, domain
Business Baseline
KPIs, current deal flow, team structure, revenue
Market Profile
Target counties, buy strategies, exit preferences
Tech Stack Audit
Pipelines, automations, and lead flows configured
CALL CADENCE
● Triage Call - Session 1 (up to 2 hrs)
● 1–2 calls/week from here forward
● 30-Day Action Plan by end of Week 2
- 02: Month 1 - Launch & Build
Infrastructure Goes In
Month one is about getting the machine assembled and turned on.
We’re not spending month one in theory. By the end of it, you should have a live website that converts, paid ad campaigns generating leads, and an SEO foundation building long-term visibility. Alongside that, we’re building your internal operating structure – who does what, who owns what, and how decisions get made.
This is also when we start building your accountability chart and role clarity inside your organization. Whether you’re a solo operator or you already have a team, defining the seats and who fills them is foundational to everything that comes after.
MONTH 1 DELIVERABLES
Website Build
Conversion-focused seller site - built and live
Paid Ads Launch
Facebook and/or Google campaigns up and generating leads
SEO Foundation
Technical setup, local optimization, on-page fundamentals
GHL CRM Setup
Pipelines, automations, and lead flows configured
Accountability Chart
Org structure defined - every seat, every role
KPI Dashboards
Marketing and acquisitions KPIs set up and tracking
CALL CADENCE
● Weekly build reviews on every session
● Action items assigned + tracked between calls
- 03: Months 2–4 - Dial In & Convert THE WORK
Leads Are Coming. Now What?
This is where the rubber meets the road – working real deals in real time.
With your infrastructure live and leads coming in, months two through four are about getting your whole operation dialed in. We’re reviewing actual leads together, sharpening your acquisitions process, and coaching through real conversations and real offers. Every deal that comes across your desk is a teaching moment – and we’re going to use all of them.
A major focus here is creative exit strategy analysis. Not every deal is a wholesale. Not every property is a flip. We’ll build the framework and the instincts to look at a property and know exactly what play gives you the best outcome – and what to do when the obvious exit isn’t available.
DEAL ANALYSIS FRAMEWORK
Wholesale It
Assign to a cash buyer for a quick fee
Fix & Flip
Rehab and sell retail for maximum spread
Creative Finance
Sub-to, owner finance, wrap - keep & hold
Buy & Hold
Add to portfolio as a long-term rental asset
WHAT WE'RE FOCUSED ON MONTH-BY-MONTH
- Live deal reviews – analyzing offers and exit strategy together on every call
- Marketing optimization – tweaking ads, spend, and targeting based on real data
- Acquisitions coaching – call reviews, objection handling, seller conversation frameworks
- CRM & pipeline optimization – making sure no lead falls through the cracks
- SOPs for your team – acquisitions manager, lead manager, dispo, TC
- KPI reviews – cost per lead, cost per deal, conversion rate by channel every session
- Dispositions strategy – building your buyer list and setting up dispo systems
CALL CADENCE
● Bring live deals to every cal
● Monthly KPI review + channel audit
● SOPs built and documented as you go
- 04: Months 5–6 - Dial In & Convert
Building a Business That Runs Without You
You’ve been doing the work. Now let’s build the machine that does it for you.
By month five, you have months of real experience behind you – you know how your deals flow, what your team needs, and where you’re still the bottleneck. This is when we shift focus to transitioning you out of the day-to-day operator role and into the owner seat.
This doesn’t mean you have to hire anyone by the end of month six. It means we build the framework – the job scorecards, the role descriptions, the training SOPs, the handoff processes – so that when you’re ready to bring someone on, you’re handing them a system, not a mess. Everything will be documented in your Drive portal to back it up.
DEAL ANALYSIS FRAMEWORK
Role SOPs
Acquisition mgr, lead mgr, TC, dispo - all documented
Hiring Framework
Job scorecards, interview process, onboarding checklist
Delegation Map
What stays on your plate vs. what gets handed off
Full Operations Playbook
Everything documented in your Google Drive portal
WHAT WE'RE FOCUSED ON MONTH-BY-MONTH
- Accountability chart finalized – seats filled or clearly defined for future hires
- Complete SOP library in your portal – every role, every process
- GHL running on automation as much as possible – less manual work for you
- Marketing systems running semi-independently – you’re reviewing, not managing daily
- Clear vision of who your next hire is and exactly what they’ll own
CALL CADENCE
● Wrap-up review - full business audit at Month 6
● Graduation call - what you've built, what's next
Come Watch What Others Have Said About Caleb Luketic!
Ready to Move Into the Owner's Seat?
Book a call with me. We’ll look at your business, your market, and whether this is the right time to build the team around you.